How We Improved a Website of Tanning Brand with 90+ Locations

Glo Tanning website on computer, tablet, and phone

Faster Load Times

After optimizing the site, speed test scores improved from 47 to 77, reducing bounce rates and keeping visitors engaged.

Improved User Experience

Beyond speed, we reworked the site’s structure, content, and design to clearly communicate HiTone Fitness’s value and drive member sign-ups.

Easier to Update

We replaced a custom-built system with WordPress, giving the HiTone Fitness team full control to make updates without needing a developer.

About Glo Tanning

Industry: Tanning Salon

Location: 90+ across the U.S.

Challenge: Glo Tanning is a fast-growing franchise in the tanning industry with over 90 locations nationwide. Their previous website setup made it difficult to manage updates since it required developer support for even simple changes. This created bottlenecks, slowed down marketing efforts, and added unnecessary costs.

Solution: We rebuilt Glo Tanning’s website in the WordPress platform to make it more flexible and scalable. The new site delivers a faster load time, a streamlined user experience, and a refreshed design that aligns with their brand. Best of all, their internal team can now make updates across all 90+ locations without relying on developers.

Before

After

Ambria Hatcher

CVO of Glo Tanning

“Just by looking at our website Ena knew exactly what to do to make it better. I barely had to give them any feedback throughout the process. They made it so easy, and they did an incredible job. All of the franchises loved the website. It’s way more effective, and we get way more leads from it just being more user-friendly.”

Ambria Hatcher

CVO of Glo Tanning

“Just by looking at our website Ena knew exactly what to do to make it better. I barely had to give them any feedback throughout the process. They made it so easy, and they did an incredible job. All of the franchises loved the website. It’s way more effective, and we get way more leads from it just being more user-friendly.”

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